Retail
How Hikvision Retail Security Solution can Grow your Business
We are sure most of the time there is a lot of talk about how data can improve retail operations. The smart AI-integrated camera enhances customer experiences, boosts sales, improves operational controls, and streamlines manual processes.
The pace of modification in retail has always been intense. From the introduction of self-checkouts to contactless payments, all-in-one stores, and a blend of in-store & online shopping experiences, innovation has always been intense.
These drastic changes have made a huge impact on the physical bricks and security of the store. Nowadays before entering the store, customers check and browse the goods and stores nearby. Where there is the least interaction with the salesperson, the journey from the traditional store to the modern store has changed a lot. In many cases, customers can now purchase goods online and then collect them from the checkout stores all in the same physical store.
All this means that retailers need to adapt quickly to the changing trends in the right ways, to ensure customers’ needs are met — whatever they expect from their in-store.
These trends & problems can be solved with smart video solutions in three ways.
customer experienceWith smart CCTV cameras, customers get a sense of safety in-store while shopping. The retailers also get the data if there is more number of customers in a specific area, it helps the staff to focus more on that zone. The smart solution also alerts the staff if there is any shoplifting/theft and identifies the person. It also provides in-depth data on the number of customers in-store and their typical footfall, only video allows managers to see what a physical customer journey around the store looks like.
